Best Search Engine Optimization (SEO) Company in Kolkata
The world today is all about intelligent marketing and fast deliveries. Everyone is trying to showcase something and get better audiences. Be it a model on Instagram or a company trying to sell its products, everyone is trying to do everything in its power to attract the attention of the masses. If you have something similar in mind, you should take to the Internet and start building your portfolio today. This thing takes time and you would probably have to put in a lot of effort before you see something fruitful. This is where the leading SEO company Kolkata can offer you the best assistance.
However, the fact is that you are not alone in this fight. There are people who specialise in improving your credibility and your attention-seeking qualities before your audience. There are experts in the field who can help you achieve your targets. Prasum Net Technologies is the best SEO company in Kolkata and we can help you reach the zenith of your online popularity. There are millions of enterprises that have brought their services to the Internet and trying to tap into the huge resources of the Internet. It might seem overwhelming at first, but with us, you would surely be at no trouble.
SEO stands for Search Engine Optimization. In short, it helps you to put your name in the first few search results of Google when someone is looking for a product that you have on offer. The thing might sound simple but working it out is not easy. Google and the other search engines get millions of results in a few seconds and this is possible because it has a ranking mechanism. The algorithm for these search engines are being constantly updated and they are becoming more and more ‘intelligent’. SEO is not about stuffing keywords anymore. It is a constant process and experts like us can help you with that.
At Prasum Net Technologies, we take care of the different processes that can help to boost your SEO rankings. Let us get a little more into detail about what goes on. This will help you to determine if you can achieve what you expect from us. We are definitely the best SEO service provider company kolkata.
SEO Services offered by us
Let us take a look at the different SEO services that we offer.
One of the most important parts of any SEO project is keyword research. Before any plan is put together to improve the traffic and rankings on Google and other search engines, it is important to locate the keywords to be targeted. Each page on the website should be targeting one or two unique keywords in general. That means that there should be enough pages so that most of the keywords can be covered. This will help to cover the key aspects of your business. It should be noted here that the keywords should be closely related to the business that you are dealing in.
We at Prasum Net Technologies, understand that brainstorming is a key part of the keyword research phase. We try to find out through different analytical tools the keywords that users are most likely to use when they are looking for services that you offer. We try out synonyms and even consider misspellings. In short, we make sure that whatever the user types in, it can somehow be redirected to you through the top rankings. It is one of the key factors of SEO services.
The right keywords can be picked with the help of three factors:
- First, you need to determine how relevant the keyword really is and if it does have any commercial intent.
- Secondly, it needs to be unearthed how many people search for the keyword in that particular geographical location
- Third, how competitive the keyword is
Though there are online tools that can help you do the job, you need a professional who really knows what he is doing. That is why you need services from the best SEO service company. We are very accurate and the rates we offer are quite inexpensive.
Selection of keywords should be done a little carefully. It is recommended to select only two keywords for a particular page. If there aren’t relevant keywords available, they need to be added to put yourself before people. Then they need to be organized into a ‘semantic map’ and find the volume and competitiveness in a spreadsheet. The behaviour often does not change rapidly and the spreadsheet can be useful for many years. Keyword research even offers insight into market research and address the needs of the customers directly. You should get in touch with us, the best SEO services Kolkata to stay on top of keyword research.
After comprehensive keyword research, SEO service in India will help you to create new pages that will help to rank the keywords. If there is no relevant page on the website, there can be no chance of ranking. If you do not have the keywords that you have been targeting on a page in the domain, you would not be able to rank. We work closely with our clients to produce new pages that include these search terms.
The pages are created with some simple protocols in mind. The pages are long enough that they can be comprehended well. There needs to be unique content on each page so the temptation to produce templated pages or copied items can be removed. The pages are created in a manner that people find them valuable as well as interesting. This ensures that the bounce rate is low and the ranks on Google improve. Also, the URLs are kept simple and similar to the root of the domain.
We ensure that we do not force too many keywords into the pages. Each keyword is mapped to ensure that every relevant keyword has been covered during the keyword research project. We are very serious in our work and ensure that there are no writing errors or low-quality images. The pages are kept clean and legible.
Business Evaluation & Site Analysis
We start by evaluating the current website if any and the current state of matters. We look at the website framework and keyword density. It helps us to determine the current strengths and weaknesses. We also look at the industry and find out the target audience. We look at the overall business goals before creating the SEO plan.
Once you have got a page dedicated to a topic and the keywords have been discovered through research, the only thing that remains to be done is its optimization. Search engines are just giant algorithms and amalgamation of very efficient code that can understand the subject matter of the page. We keep in touch with the regular updates to the search engine algorithms and this helps us to make proper modifications to the page. We ensure that not only the visitors but Google understands your pages as well. This is just as important to get better rankings on the search engines.
We make the SEO services perfect for all type of organizations – big and small. Page optimization is much more inexpensive than creating the pages from scratch. The ROI increases through page optimization. Most of the times, the pages require minor adjustments so that they become more acceptable to the search engines like Google, Yahoo or Bing. At Prasum Net Technologies, we ensure that the keywords and their common variations are present on the web pages. Our efficiency and experience in the field make us the best SEO service in India.
The anchor text of links to the page and on them are optimized. Notations are added to images so that the search engines can understand them. Since the algorithms cannot actually see, SEO helps them to virtually ‘see’ the content and help them get ranked. When the pages are very short, we ensure to stretch them a little so that longer page visits can be encouraged. This helps to get a better reception from the search engines. We also make sure that we remove off-topic content from the pages and put them in areas where they are required. We ensure that the content fits perfectly into the theme.
Getting keywords on the page is not the only thing that you need to do to earn rankings on Google. There might be thousands of pages of the Internet or even more that would contain these terms. So Google would need some way to figure out which ones to rank. It does so by counting the quality and quantity of the links pointing to the page. It considers internal links coming from other pages on the same domain and external links from other domains. The external links are much more important than the internal links. Link building is one of the main focus of our SEO services.
The key to link building if a focus on both quality and quantity. A high-quality link is one that comes from a page with similar relevance and talking on the same subject matter. The page itself should also have high quality internal and external links. We communicate with our clients and let them into our link building process. Most of the good link building projects need to be done manually, with proper attention to detail and quality. This helps to receive relevant links from other domains. It has been found that there is a 0.30 correlation between Google rankings and the number of external links to the website.
Ongoing Search Engine Optimization
Since Google and the other search engines are always getting updates and patches, search engine optimization is an ongoing process. It makes the search engine more and more useful for the users. With every update, the businesses need to reevaluate the SEO strategies and remain useful to the users. This is why we keep on providing continuous services to ensure that the website remains visible on the search engines. It might include further keyword research, link-building campaigns and content updates.
These are some of the services that we offer through SEO.
Why should you be choosing us?
There might be hundreds of SEO services out there, but why should you start working with anyone but the best? Prasum Net technologies is the best SEO service company Kolkata. These are some of the reasons why you should prefer us over anyone else.
One of the best ways to find out if an SEO service is keeping its word is if it offers deliverable results. Unlike some of the traditional tactics, it is easy to measure and track SEO during each step of the campaign. We offer analysis reports to our clients to help them understand the progress that we make during our assignments. This gives you the assurance that your money is giving you good results.
Improving Quality of Website Traffic
At Prasum Net Technologies, we are not only trying to improve the ranking of the website on search engines, we even help to increase the quality and quantity of traffic to the website. Since we ensure that the phrases and keywords align with the products and services quite accurately, the traffic that comes to the website is much more relevant. This helps the websites by increasing its organic traffic.
We help to bring more relevant traffic to the website and increase the chances of influencing conversions. This will increase the conversion rates as well since the people would be much more interested in the services and products.
We keep in regular touch with our clients and check if there have been any developments on the other end. Also, we relay about the important updates and show how we are getting closer to the final results. We ensure that you reach the success that you desire.
Prasum Net Technologies is always trying to help clients get more popularity on the Internet and improve their businesses. We are a pioneer in SEO technologies and it is our job to help you show your better self.
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